Case Study #1
Dr. C is a 52 year old male with a busy practice. He employs a physician, nurse practitioner and has twelve office staff. While he really enjoys performing procedures, he does not do a lot of them because he is too busy working 10 hour days seeing his family practice patients. He has some experience in occupational medicine, and has served as medical director for 2 companies in his town, but does not have an effective marketing plan in place. He has expressed an interest in moving into more of an administrative role, do more occupational medicine and procedures and less family practice. He would also like to scale back his hours and begint to enjoy life, which would help reduce his stress level and improve his quality of life. His current income is $270K per year.
Solution:
During the course of the Seminar, we showed Dr. C how to rebrand his Occupational Medicine program, reorganize it from the ground up, and go out in the community and reintroduce himself as a full service occupational medicine provider. We also showed him how to cut back his family practice patients in such a way that he does not lose his current patient base when transferring them over to his nurse practioner and physician. Based on his location, experience and two different types of exams we showed him how to do, he has the potential to add $150K or more per year to his current income level with minimal increase in overhead.
Case Study #2
Dr. S is a 44 year old male who has been out on his own for the last nine years and whose practice is currently 50% full. Our main concern for him is that there is a glut of physicians in his area, and he may never truly get his Family Practice as busy as he would like. He needs to increase volume but do it in a way that does not add stress and hours but does bring in cash. His current income is $130K per year.
Solution:
We showed him three types of occupational medicine exams where he could immediately increase his income, including one type of exam that would bring in over $200 per patient guaranteed. Seeing 15 patients per week, that would increase his revenue by $150K per year. A second type of exam we showed him pays $150-$375 cash per patient. This may help him bring in another $75K per year or more. We also showed him a way to add a satellite clinic to bring in even more revenue. Because money is a concern right now, he just needs some inexpensive business cards, which he can get online. Bottom line - he should be able to increase his yearly net income by up to $350K per year.
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Case Study #3
Dr. W is a 40 year old family practice physician. He has a full staff and also runs an urgent care 6 days per week. While he puts in over 60 hours per week, his salary is just $130K. He feel like he is just spinning his wheels. He would like more time to spend with his family, but would also like to see his yearly income increase substantially.
Solution:
We showed Dr. W how to begin to add certain high paying occupational medicine exams to his busy practice. He eventually was able to obtain a 50/50 mix of family practice and occupational medicine in his practice. The difference was he was now able to really enjoy the time spent with his family practice patients, as he did not feel as rushed to see so many patients as he used to. After two years of theis, he eventually switched over to 100% occupational medicine. He now makes $2000-$3500 per day working part time, and is able to enjoy spending time with his family and his hobbies. He no longer takes call or does hospital work.
